Demos
Bill S-211 Report stage · Commons

National Framework on Sports Betting Advertising Act

This bill would create a national framework to regulate how sports betting is advertised across Canada, setting consistent rules for the industry.

EconomicGovernance

Sponsor · Hon. Marty Deacon

What it means for you

Canadians would see changes to how sports betting ads are presented — potentially limiting who they target and what claims they can make.

The debate · 6 points

Supporters say

  • Problem gambling among young men is rising, and many studies show it. A national framework would limit gambling advertising that reaches them.
  • Stronger rules could go further. One proposed amendment would move toward banning advertising for in-game bets, a fast-growing risk.
  • Clinical practice guidelines for preventing gambling harm would give the country a shared, health-based standard.

Critics say

  • A national framework can only encourage provinces to act. It cannot require them to, so it may not change practices on the ground.
  • Even strict advertising rules have often been poorly followed. Without strong enforcement, results may fall short.
  • The regulator may not have the capacity or resources to finish its review within the one-year deadline.

Where do you stand on this bill?

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Its path through Parliament

First reading
May 2025
Second reading
Jun 2025
Third reading
Oct 2025
House of Commons
Nov 2025
Royal Assent